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Phone Call Conversion Tracking
Track online campaigns that are
generating offline phone conversions. For example, someone searches at Google
for “red widgets”, clicks on your AdWords ad, browses around on your site, and
then decides to call to complete the purchase. With other tracking systems, the
true “source” of this sale is unknown—and you cannot measure the true CPA or
ROAS. Using our Call Trail technology, you can see the source of this purchase
is Google Adwords, keyword “red widgets.”
Offline Campaign Tracking
Through a unique phone number, you
can measure the effectiveness of your offline ads in the Print Yellow Pages,
Magazines, Newspapers, and more—no more guessing.
Call Recording
Our Call Trail system can voice record all of
your incoming calls for later listening, review, and call result entry. Make
sure your customer service and sales reps are doing their jobs. Implement
improvements to maximize phone conversions.
Click-to-Call (C2C) Technology
Decrease customer abandonment
rates and increase sales by placing C2C graphics in strategic locations on your
web pages. Give your customers One Click access to a live customer service rep.
Inspire buyer confidence and create repeat customers. All a customer has to do
is enter his/her phone number and click “Call Me Now.” Our system will then
call your customer, and then connect him/her directly to you. The C2C
technology works for B2C and B2B companies with or without IVR phone systems.
Tracking for All Forms of Online Marketing
Track Paid Search
Campaigns (Yahoo SM, Google AdWords, MSN AdCenter, etc.), Organic Search
(Google, Yahoo, MSN, etc.), Paid Inclusion (Yahoo Search Submit), Shopping
Portals (Shopping.com, NexTag, etc.), Banner Ads, Email Campaigns, Text Links,
and more.
Extensive, Flexible, Customizable Reporting
View just about any piece of data over any period of time you wish. See how your Google AdWords
campaign performed during a 4-day period 3 months ago with the last 4 days;
check out how “red widgets” performed at YahooSM from 12pm-4pm over the last
month; view how many phone calls turn into actual sales; analyze how Organic
Google compares to Paid Google AdWords—you get the point.
Phone Call Conversion Tracking
This can be accomplished by us dynamically serving a different phone number for every ‘source’ or through our C2C technology.
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